In any business, change is inevitable. But if you run any type of fitness or recovery business, the way you handle change will succeed or fail based on how well you lead your staff and how well you communicate with your clients.

If your employees don’t understand, care, desire, or even know about new changes being made within the business, it’s possible they’ll find ways to undermine your authority, resist change, and even leave the company. Trust us when we say that handling change well is vital for your business.

Whether it’s a new computer system, services being made or eliminated, new hires, expansion, or new investors, change can be tough — but it’s always possible to handle this well.

Here are some examples of change your business may be facing now or in the future:

  • Hiring new employees
  • New management or promotions
  • Firing or letting go employees
  • Changing software
  • Opening a new location
  • Expanding or downsizing
  • New investors or getting bought
  • Franchising
  • Hiring an outside partner such as a marketing agency
  • Adding or removing services

How to approach and embrace change in your business:

  • Communicate. This is the most important factor in embracing change in your business. Over-communicate to your staff and your clients so no one feels left in the dark. You want to maintain (or improve) the community you’ve had before these changes were made, and the best way to do that is by communicating every step of the way.
  • Train. Give your staff multiple opportunities for training so they feel fully up to speed on the newest changes being made. Even if the change doesn’t directly affect them, pull them in and give them the opportunity to feel connected and a part of the change.
  • Reward. Give your employees incentives to be part of the changes being made, and reward them along the way. If you need multiple training sessions or your staff needs to put in some extra hours, consider bringing in some treats or taking them out to celebrate milestones throughout the process. This will help add some positive light around the change, even if everyone isn’t 100% onboard at first.
  • Welcome feedback. Ask questions. Are your employees happy about the changes being made? Are they reluctant to this change? What are their concerns? What are they excited about? Opening up discussion will make your staff and your clients feel like they’re a part of this change, even if they’re hesitant.
  • Reevaluate. Change is a good thing, but sometimes changing one aspect of your business may open up more doors or expose more holes. Once the change has been implemented and you’re ready to resume business as normal, pay close attention to how your business is flowing and working. Are there more things that need to change as a result? Do you have any metrics you can share with the team to show that the changes made are valuable to the business? They’ll appreciate knowing that their hard work and cooperation have paid off.

If you’re going through change within your business now, or if you anticipate change coming soon, make sure you’re doing all that you can to keep your employees, your clients, and even yourself happy and connected. It may require a little extra effort, but it will always be worth it for your business.

For more help on all things regarding your recovery business, we’d like to invite you to join our T.E.A.M. — a full Training, Education, And Management system designed specifically for CryoUSA customers. Learn more here.

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