The checklist for a successful digital marketing strategy for a recovery business includes a clean, modern, and helpful website, a solid social media strategy, and… blogging? Many recovery businesses tend to skip that last part. Even if you are blogging, you may be doing it incorrectly. That’s where these blogging tips for recovery businesses come in handy.
Before we go any further, we need to address the question you may have: “why do I need to blog as a recovery business?”
The short answer is that blogging regularly helps your website’s SEO, meaning when done correctly, it can lead to your website having higher placement in Google searches. And everyone wants that, right?
Blogging tips for recovery businesses:
1. Keep up with it regularly. We recommend posting a new blog post at least three times per month. This will help keep your content fresh and relevant, and help give Google a better idea of what your website is about.
2. Write about what people are searching for. Get to know what your audience (or potential audience) is searching for and how they’re finding your content. This will help give you an idea of what to write about. The easiest way to do this? Keyword Planner! This tool will do all of this for you so you don’t have to go digging around. Once you’ve landed on a keyword for your post, write with that keyword in mind. Make sure you use that exact keyword in your blog post title and throughout your post in order to tell Google what your post is about.
3. Think variety. Make sure you’re writing about topics that can reach a wide range of your target audience. Write fun, timely posts for your existing community, useful tips for potential clients, and informative content to set yourself apart and position your brand as a thought leader.
4. Add links to your blog posts. Add links to your own pages within blog posts to help keep readers on your site. Once they finish reading your post, give them something else to read — like a follow-up, a related post, or a way to discover your services and prices.
5. Always include images. Images can help paint a better picture of what you’re writing about as well as make your post more readable. Don’t overload your readers, but add in what feels necessary to get your message across.
6. Structure posts for humans. Remember that your readers are humans, not robots. Structure your posts for them. That means order content in a way that will make sense and be the most valuable for your readers. Bold and italicize items that need to stand out. Use bulleted and numbered lists to separate items. Use headers to break up content and make it easier for readers to find what they’re looking for – even if they’re only skimming.
7. Promote blog posts on social media. If you’ve noticed a lag in social media activity recently, adding some thought leadership and your own content to the mix can help get your engagement up, and this can help drive more clicks to your blog. Bonus: this helps position you as a more credible thought leader in your space!
If you haven’t noticed already, we’ve been implementing these tips in our own blog posts. If you need to see these in action, read through some of our past posts, and reach out to us if you have any questions.