You care about your recovery business, and so do we. That’s why we’re here to make sure you don’t make these business mistakes.
Cryotherapy and other recovery modalities are gaining traction quickly, so it can be tough to stand out, and even survive. It’s becoming a tough market, meaning you’ve got to be prepared and aware of the potential mistakes you can make.
Don’t worry! We’re here to help. Here are the top mistakes cryotherapy business owners make:
- Not showing results. People want to see results, and from real people. Showcase your customers and share their incredible transformations. Stories are powerful, and you won’t have to spend marketing dollars on getting these if they happen naturally.
- Not being open to change. If you’re noticing a decline in customers, revenue, etc., then it’s time to do something — and do something differently. Never be afraid of change, because it can be exactly what your business needs. Don’t be stubborn!
- No set values or mission statement. Values and a clear mission statement help determine your company’s direction. Honestly, it’s tough to run any type of business without these things, but how do you expect to earn the trust and loyalty of customers if they don’t understand what you’re for?
- No alignment on core values/mission statement. It’s one thing for your customers to know your values and mission statement, but it is vital for your employees to be aligned on these things. Being clear about your core values will help guide every decision you and your team make. Hiring team members that are not aligned on these values or don’t fit in with the environment you’ve created can be an easy way to head to disaster. Every employee is a representation of your brand, so train them on how to communicate and act in a way that aligns with your company.
- Not communicating your value/what makes you unique. Cryotherapy is huge right now, and you’ve likely had your fair dose of competition over the last few years. What sets you apart from the rest? Is it your atmosphere? Your values? Your prices? Whatever it is, make it well known to the public.
- Focusing too much on gaining new customers. Yes, getting new customers matters. But making lasting, loyal customers is key to your success. Wouldn’t you rather have a client base that you know you can rely on each month than wondering where your revenue is going to come from? Focusing on your existing customers and making the best out of their experience will in turn result in them bringing in others. Word of mouth travels far and can often be key in business.
Of course, we don’t expect you to make any of these mistakes, and we’re here to help you along the way if you need it. Have any more business tips? We’d love to hear them! Head to our Facebook page and become part of the discussion.